Working with wine grape growers is a lot of fun, and could be even more fun.
It is a lot of fun, because, besides cannabis, they are the only crop that gets paid directly for quality. it is also fun, because wine grape growers are plant physiology nerds. They study hormone and secondary metabolite profiles and are always trying to learn more.
It could be even more fun if the growers did not hold such deeply held dogmatic beliefs about cultural management practices. Plants must be water stressed before harvest, etc.